Creative burns out faster than you can replace it
A winning ad on Meta or TikTok has a short shelf life. Without a production line feeding new variants every week, performance decays and cost per acquisition climbs.
Performance marketing for SaaS & software
We buy attention on Meta, TikTok and Google — and make it pay back.
Devson Labs is a paid acquisition and creative partner for SaaS and software companies. We run the ad accounts, produce the UGC that feeds them, and report against cost per acquisition — not impressions.
90-day engagements · 30-day notice
Senior operators only · No junior account managers
Leading variant
UGC-07
How we work in one picture: many creative variants live at once, judged on cost per acquisition, with losers cut every week. Illustrative — not client data.
Platforms we buy on
Meta
TikTok
Google Ads
YouTube
LinkedIn
Why teams call us
Most software companies do not have a traffic problem. They have a creative problem.
Ad platforms have automated targeting almost entirely. What is left to control is the creative, the offer, and the measurement — which is exactly where most in-house teams run out of capacity.
Spend scales, efficiency does not
Budgets go up and the blended cost per acquisition goes up with them. Usually the account structure was built for a smaller spend and never rebuilt for the current one.
Nobody trusts the numbers
The ad platform reports one figure, the CRM reports another, and the finance team believes neither. Without clean tracking, every optimisation decision is a guess.
Services
Four things, run properly.
We do not offer branding, PR, or social media management. We run the acquisition engine and the creative that fuels it.
01 — PAID ACQUISITION
Meta, TikTok and Google campaigns
Full-funnel media buying for software products, managed against cost per acquisition and payback period.
- Account structure rebuilt for your current spend level, not last year's
- Separate budgets and creative for prospecting and retargeting
- Weekly optimisation cycles with documented reasoning for every change
- Full transparency: you own the ad accounts, we operate them
02 — UGC CREATIVE
User-generated content production
A steady supply of native-feeling video creative built for the feed, briefed from your product and your customers' language.
- Creator sourcing, briefing and contracting handled end to end
- Scripts written from sales calls, support tickets and review mining
- Multiple hooks and edits per concept so testing has something to compare
- Usage rights secured for paid distribution before anything goes live
03 — LANDING PAGES & CRO
Conversion rate optimisation
The page after the click decides whether the media budget was worth spending. We build and test it.
- Dedicated landing pages per campaign angle, not one generic homepage
- Hypothesis-driven A/B testing with defined success criteria
- Trial, demo and signup flow analysis using session recordings
- Pricing and packaging page experiments
04 — TRACKING & MEASUREMENT
Attribution you can defend
Before we spend anything, we make sure the numbers coming back are real.
- Server-side conversion tracking setup and validation
- Ad platform to CRM reconciliation so both tell the same story
- A single live dashboard covering spend, pipeline and payback
- Incrementality checks before we scale a channel
Process
How an engagement runs.
The order matters. Measurement before spend, creative before scale. Skipping a step is how agencies burn budget and then blame the market.
STEP 01
Audit
Two weeks inside your ad accounts, analytics and CRM. You get a written findings document listing what is broken, what is working, and what we would change first — whether or not you continue with us.
STEP 02
Fix measurement
Conversion tracking is rebuilt and validated against your CRM before meaningful budget moves. If the numbers cannot be trusted, nothing downstream can be.
STEP 03
Build and test
Campaigns go live alongside the first UGC batch. We run several creative angles in parallel, hold the budget steady, and let cost per acquisition decide what survives.
STEP 04
Scale what works
Winners get more budget and more variants. Losers get cut. Spend increases only while efficiency holds — never on a calendar schedule.
Reporting
What we report on.
We publish the metrics below for every engagement. We do not report impressions, reach, or engagement rate as measures of success — they do not pay salaries.
Metric
What it tells you
Cadence
Cost per acquisition
Blended and by channel, so you can see which platform is actually carrying the account.
Weekly
CAC payback period
How many months of revenue it takes to recover the cost of acquiring a customer.
Monthly
Creative performance
Every variant ranked by cost per acquisition, including the ones that failed and why we think they did.
Weekly
Trial or demo to paid rate
Whether the traffic we send converts downstream, or just fills the top of the funnel.
Monthly
Spend reconciliation
Platform spend against your invoices, so media cost and agency fee are never blended together.
Monthly
Engagement model
Fixed monthly fees. No percentage of ad spend.
Charging a percentage of media budget rewards an agency for spending more of your money. We charge a flat retainer instead, invoiced monthly in advance. Media budget is paid by you, directly to the platforms.
Audit
A one-off diagnostic. Useful before committing to anything ongoing.
$2,500
one-time · 2 weeks
- Ad account and tracking review
- Creative and landing page teardown
- Written findings and priority list
- 90-minute walkthrough call
Growth
One or two channels plus creative production. Most engagements start here.
$6,000
per month · 90-day term
- Meta and TikTok or Google management
- 8–12 new UGC assets per month
- Landing page builds and testing
- Weekly reporting and a live dashboard
- 30-day notice, no long lock-in
Scale
Multi-channel accounts with meaningful monthly media budgets.
$12,000
per month · 90-day term
- All paid channels managed
- 20+ new UGC assets per month
- Full CRO and experimentation programme
- Server-side tracking implementation
- Dedicated senior strategist
Company
Who you are actually hiring.
Devson Labs is a small, senior team by design. Your account is not handed to a junior hire learning on your budget — the person who audits the account is the person who runs it, start to finish.
We work with SaaS and software companies only. Every benchmark, template and creative framework we use is built around software unit economics: cost per acquisition, payback period, trial-to-paid conversion, and net revenue retention. We turn down work outside that lane, because the playbooks do not transfer and you would be paying us to learn.
We keep the client list short on purpose. Paid acquisition and creative testing need attention every week, not a monthly check-in, and an agency that takes on more accounts than it can watch is an agency that reports instead of operating.
You own your ad accounts, your creative assets, your tracking setup and your data. Campaigns run inside your own accounts with your own billing. If the engagement ends, everything stays with you and we hand over full documentation within 14 days.
Legal name
Devson Labs LLC
Entity type
Limited Liability Company
Registered in
State of Wyoming, United States
Registered address
30 N Gould St, Ste 100
Sheridan, WY 82801, USA
Sheridan, WY 82801, USA
Industry
Advertising and marketing services (NAICS 541613)
Revenue model
Fixed monthly retainers and one-off project fees, invoiced in advance
Clients
B2B SaaS and software companies
Contact
info@devsonlabs.dev
Questions
Straight answers.
Devson Labs is a new agency and we will not publish case studies we have not earned. On a call we will walk you through the accounts our team has worked on previously, in as much detail as our confidentiality obligations allow, and you are welcome to ask for references. We would rather start the relationship by being accurate.
None. Any agency guaranteeing a specific cost per acquisition before seeing your account is guessing or lying. What we commit to is the process: measurement fixed before spend, a defined volume of creative every month, weekly reporting including failures, and a 30-day exit if it is not working.
Around $10,000 per month in media spend. Below that there is not enough data volume for creative testing to produce reliable signals, and you would be paying us to guess. If you are under that threshold, the audit is usually the more sensible purchase.
You do. Campaigns run inside your own ad accounts and billing sits with you. UGC assets are licensed to you with paid usage rights secured in the creator contracts. If we part ways, nothing is held hostage.
No. Not because other industries are less interesting, but because the playbooks do not transfer. Ecommerce, local services and consumer apps have different unit economics and we would be learning on your budget.
Retainers are invoiced monthly in advance by bank transfer, in US dollars. Media budget is never billed through us — you pay the ad platforms directly with your own payment method, so there is no markup and no ambiguity about where your money went.
Contact
30 minutes. No deck, no pitch.
We will open one of your channels live — paid, creative, or tracking — and show you where the money is leaking. If there is no fit, we will say so in the first ten minutes.
Or email us directly:
info@devsonlabs.dev
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