Performance marketing · Ecommerce only
We run paid acquisition on Meta, TikTok and Google for ecommerce brands, and we report on it like a ledger: what went in, what came back, and what we changed to move the number.
Platforms and tools we work in
What we handle
Media buying is only useful if the budget, the funnel and the creative are pulling in the same direction. We own all four.
We set the spending plan, allocate across channels, and adjust it against actual return rather than a fixed monthly split.
Day-to-day operation of your ad accounts on Meta, TikTok and Google: builds, tests, exclusions, bids and troubleshooting.
Landing pages, offers and post-click flows built to convert the traffic we are paying for, not just to look good.
Static, video and UGC-style ad creative with the ad copy to match — produced on a testing cadence, not one batch a quarter.
Search visibility that lowers your blended acquisition cost over time, so paid is not the only thing holding up revenue.
Clean measurement first. If the data is wrong, every decision after it is a guess — so we fix attribution before we scale.
How an engagement runs
The sequence matters: we do not scale spend on an account we have not measured properly.
Days 1–5 · Free before you sign
We review your ad accounts, tracking setup, product margins and past creative. You get a written diagnosis of what is losing money and what is worth scaling — yours to keep whether or not we work together.
Weeks 1–2 · Onboarding
Access is granted through your own business manager, tracking is repaired or rebuilt, account structure is rewritten and the first creative batch goes into production. Targets are agreed in writing before any spend moves.
Weeks 3–6 · Testing window
Controlled spend across a defined test matrix of audiences, angles and formats. We are looking for repeatable winners, not a single lucky day — so we hold structure steady long enough to read the result.
Month 2 onward · Ongoing
Budget follows proven performance, creative production runs on a fixed cadence, and SEO and funnel work compound underneath. You get a weekly written update and a monthly call with the numbers on screen.
How we work
Ad accounts, pixels, domains and creative files stay in your name. We work through partner access and hand it back on request.
We report blended return across the whole business, not the flattering in-platform figure. If they disagree, we explain why.
Scope, targets, deliverables and spend limits are documented before work starts. No surprise line items.
Platform spend is billed by Meta, TikTok and Google directly to your own payment method. We invoice only our fee.
Before you ask
Ecommerce brands already selling — typically doing at least $20,000 per month in revenue — with a product that has room in the margin for paid acquisition. We work business-to-business only, with registered companies. We do not work with adult content, gambling, weapons, tobacco and vaping, unlicensed pharmaceuticals or supplements, cryptocurrency investment offers, get-rich-quick programmes, or any product making unverified health or income claims.
No. We charge a fixed monthly fee, quoted in US dollars and agreed before work starts, so our fee does not rise simply because your spend does. Because scope varies considerably between brands, the fee is quoted per project after the audit rather than from a published rate card. How we arrive at it is set out on the pricing page.
You do, directly. Media spend is charged by Meta, TikTok and Google to a payment method held in your company's name, on accounts you own. Devson Labs invoices only for its own services. This keeps your spend, your data and your account history under your control.
Engagements start with a 90-day initial term, because paid acquisition needs a full testing cycle before it can be judged fairly. After that it continues month to month and either side can end it with 30 days' written notice. Terms are set out in our Terms of Service.
Access is revoked, your accounts stay exactly where they are — in your business manager — and we hand over creative files, documentation and account structure notes. There is no lock-in and nothing of yours sits inside our systems.
No, and you should be cautious of anyone who does. Advertising results depend on your product, pricing, margin, stock, seasonality and platform conditions. We commit to the work, the cadence and the reporting — not to a guaranteed revenue figure.
Send us your store and your ad accounts. You will get a written read on what is working, what is leaking budget, and what we would do first.