Account architecture
Consolidated campaign structure, clean exclusions, Advantage+ and manual campaigns tested against each other rather than assumed.
Services
Everything between the ad account and the order confirmation.
Devson Labs is a performance marketing agency working exclusively with ecommerce brands. We manage paid advertising campaigns on Meta, TikTok and Google, and the surrounding work that makes those campaigns profitable.
Channel 01
Meta Ads
Facebook and Instagram remain the volume channel for most direct-to-consumer brands. Our job is to keep the account structurally simple and the creative pipeline full.
Creative testing
A fixed weekly cadence of new hooks, angles and formats, with losing creative retired on evidence instead of instinct.
Signal quality
Conversions API, deduplication and event match quality monitored, because Meta optimises against the data you send it.
Channel 02
TikTok Ads
TikTok rewards native-feeling video and punishes recycled Meta assets. We produce for the platform rather than reposting to it.
Native creative
Scripted UGC-style video built around a hook in the first two seconds, produced specifically for TikTok's pacing.
Spark Ads and creators
Whitelisting and creator partnerships so ads run from accounts with social proof rather than a cold brand handle.
Fatigue management
Creative on TikTok decays fast. We track frequency and CPM drift and replace assets before performance collapses.
Channel 03
Google Ads
Search, Shopping, Performance Max and YouTube — the demand-capture layer that converts the interest your social campaigns create.
Shopping and feed
Product feed optimisation, title and attribute structure, and feed rules — the highest-leverage work in Shopping.
Performance Max control
Asset groups, audience signals, brand exclusions and channel reporting, so PMax is directed rather than left to run blind.
Search and brand defence
Non-brand search built around commercial intent, plus brand protection against competitor bidding.
Supporting work
Included in every engagement.
Media buying alone rarely moves a business. These run alongside it.
Advertising budget management
We plan and control your monthly media budget: how much goes to each channel, when it increases, and when it is pulled back.
- Monthly spend plan agreed in advance and capped in writing
- Allocation reviewed weekly against contribution margin
- Documented scaling rules and stop-loss thresholds
- Reconciliation of platform invoices against reported spend
Funnel building
The post-click experience decides whether paid traffic converts. We design and build it, then keep testing it.
- Landing pages and advertorials built for a specific angle
- Offer structure: bundles, thresholds, upsells, guarantees
- Email and SMS capture with automated first-purchase flows
- Structured A/B testing with a defined sample size
Creative and copy
Concepting, scripting, production and editing for static and video, plus the ad copy and landing copy that carries it.
- Monthly creative batches sized to your testing volume
- Hook, angle, format and offer variations
- Ad copy, headlines and primary text per angle
- Creative reporting: what won, what died, what is next
SEO and organic growth
Search visibility compounds and lowers blended acquisition cost, which makes paid easier to scale profitably.
- Technical audit: indexation, speed, structure, schema
- Keyword research mapped to collections and products
- Content production for category and informational intent
- Digital PR and link acquisition, monthly reporting
Tracking and analytics
We fix measurement before we scale, because decisions made on broken data are expensive.
- Pixel, Conversions API and server-side event setup
- GA4 configuration and consent mode
- Blended ROAS and marketing efficiency ratio dashboards
- Attribution reconciliation across platforms and store data
Reporting and communication
You always know what we changed, why, and what it did.
- Weekly written update with spend, revenue and actions taken
- Monthly performance review call
- Shared dashboard with live account figures
- A named point of contact, reachable by email
Not sure which of these you need?
That is what the audit is for. We look at the accounts first and tell you where the money actually is.